Research the case of Corona Extra Study Example | Topics and Well Written Essays - 250 words

Research the of Corona Extra - Case Study Example From the distribution strategy Corona Extra was able to penetrate into the US market through taking the advantage of locals’ knowledge on market (Doole & Lowe, 2008). Consequently, Corona Extra obtained market autonomy thus the current market position within US market. Mexico and USA differ significantly in terms of culture, demographic, and market conditions. While family is the first priority in Mexico, the Americans considered family second after work. In terms of religion, Mexicans are traditionally Roman Catholics while America has mixed religions. What’s more, Mexicans are very nationalistic unlike Americans who are very patriotic. Market conditions in US are flexible as compared to the rigid market conditions experienced in Mexico (Walker et al., 2003). After all, Walker et al. (2003) confirm that Mexicans make buying decision based on family backgrounds while Americans make buying decisions on individuals’ needs, wants, and preferences. The distribution strategy used by Group Modelo to penetrate Corona Extra into US market was an effective and efficient strategy. Continue domestic production ensured that the firm did not incur additional expenses in putting up production unit in America hence efficiency in the strategy. On the other hand, use of locals was effective since they had information about the market (Doole & Lowe, 2008). Beer Institute, Beer Tax Facts (2008). The economic and societal impacts of state and federal taxed on beer. Retried on April 7, 2012 from http://www.bangkokpost.com/business/economics/144372/ Brewers fear end to beer import

Identify a new initiative, need, situation, or problem that exists in Term Paper

Identify a new initiative, need, situation, or problem that exists in my major area of study (Public Administration) see attachm - Term Paper Example The country has suffered in almost all the aspects as the governmental policies are not effective in dealing with terrorism. Public administration is an essential part of a government and the governmental policies and ideologies form the major part of a country’s security. Public administration includes problem identification, policy determination, analysis and proposing a solution to resolve the issue. A government generally aims at resolving the problems related to public in an efficient manner. Public administration is considered to be the important part of a country’s government and the government has the responsibility to implement procedures that are favorable for the public. This ensures that public administration is connected to almost all types of organizations and it has touched the lives of many. Terrorism, when compared to the other issues has become a life threatening problem that has led to several related issues. Public administration in any form aims at serving the public in an efficient manner. (Petroni, 2005). Public safety has becomes a matter of concern these days. The reason is the increase in the number of illegal activities that pose greater risks to the people residing in a country. The country must incorporate certain strategies to improve this situation and must propose policies to make sure that people are safe. Since security is the primary concern, the involvement of the government is the important part of a country’s security. Each stage of a country’s security is taken care by the government. The public administration department of U.S’s government has appointed certain voluntary organizations to safe guard the people. These organizations follow the legislations imposed by the government and must impart the importance of it. Though the government in U.S has been proactive in dealing with the terrorist activities, the lack of co-ordination and other factors lead to a problematic situation. Public administration must be carried out in an effective way, so that the government can be sure of eradicating the problem of terrorism. The political parties play a major role in the public administration department. (Chandler, 2000). Each of these parties place their own suggestions and options to deal with the recurring problems. Due to this reason, the government is pushed to a situation where they cannot decide about the solution for a particular problem. These problems contribute to the existing issues and thus make it tough for the government to deal with these issues. History of Terrorism in U.S Terrorism has been a great problem in U.S since the time of Second World War. Second World War created an impact on the lives of people residing in U.S. Even though terrorism is not new to U.S, the effect of wars and the aftermath created a wave of fear among the residents of U.S. People migrated to some other parts of the country and this made the remaining people to have a tough time. T he government and the political parties were not able to resolve the problems that resulted due to the increasing issues of terrorism. The government felt that the reason behind the terrorist activities was the American democracy. Democracy resulted in domestic terrorism as the people did not trust the concept of democracy. Instead they formed groups to agitate and protest against the governmental policies. When compared to the other countries,